Trusting Fresh Food with End-to-End Traceability

The Opportunity

Enterprise AI That Delivers Real Business Outcomes

Silal, one of the UAE’s leading suppliers of fresh produce and staple food products, sought to strengthen trust across its food supply chain by delivering complete farm-to-store transparency. To support its commitment of supplying farm-fresh produce within 24 hours of harvesting, Silal partnered with Quadcentrix to build a blockchain-enabled traceability platform that enhances visibility, improves operational efficiency and empowers customers with trusted product information.

Client

Silal, UAE

Industry

Agriculture | Food Supply Chain

1,000+

Government workers tracked via AI Attendance

Saudi Arabia-wide

National chemical safety platform

The Challenge

Why Enterprise AI Initiatives Stall

Fragmented Supply Chain Operations

Fresh produce passed through multiple stakeholders—including collection centres, packing facilities, storage hubs and retail outlets—each using separate systems to manage inventory and transactions.

Limited Product Traceability

Without a unified platform, tracking products from farm to retail was difficult, making it challenging to verify freshness, identify bottlenecks and provide trusted product information.

Lack of a Single Source of Truth

Disconnected business systems prevented real-time visibility into product movement, reducing operational efficiency and limiting collaboration across the supply chain.

Quadcentrix Solution

AI Solutions Designed for Business Operations

Purpose-designed capabilities that take AI from concept to production, covering strategy, intelligence, orchestration, and governance.

Blockchain Traceability Platform

Designed and implemented a blockchain-enabled platform connecting every stakeholder across Silal’s fresh produce supply chain into one transparent digital ecosystem.

QR Code Product Tracking

Assigned every product a unique QR code that captured and tracked its complete journey—from the farm and collection centre to packing, storage and final delivery.

Immutable Supply Chain Records

Recorded every key supply chain event on a tamper-proof blockchain ledger, creating a trusted and auditable history for every product.

Customer & Operational Transparency

Enabled both customers and internal teams to instantly access complete product traceability information by simply scanning a QR code.

Enterprise System Integration

Integrated Silal’s existing operational systems and partner platforms using secure APIs, enabling seamless real-time data exchange across the ecosystem.

Unified Supply Chain Visibility

Established a centralized source of truth that improved collaboration, streamlined operations and enhanced decision-making across the supply chain.

Business Results

From Discovery to Scale. A Structured Delivery Path

A repeatable, outcome-oriented engagement model that reduces risk at every stage and keeps the business in control.

Farm-to-Store Transparency

Customers gained complete visibility into the origin and movement of fresh produce, strengthening trust in product quality and authenticity.

01

Enhanced Consumer Confidence

QR-enabled traceability allowed customers to independently verify product information before purchase, reinforcing Silal's commitment to freshness.

02

Improved Operational Efficiency

Centralized visibility helped internal teams identify bottlenecks, improve collaboration and optimize supply chain workflows.

03

Single Source of Truth

Blockchain-based traceability created trusted, tamper-proof records for every supply chain event, improving accountability across stakeholders.

04

Scalable Digital Supply Chain

Following the successful pilot across four crop categories, the platform was expanded to support additional fresh produce lines, demonstrating its scalability and long-term value.

05

Technology Ecosystem

The AI Stack We Deploy

We work with leading foundation models, orchestration frameworks, and ML tooling. Each is selected for the use case based on performance, governance fit, and enterprise readiness.

Blockchain Infrastructure

Hyperledger Besu Blockchain

Enterprise blockchain platform providing immutable records and trusted product traceability throughout the supply chain.

QR Code-Based Product Traceability

Unique digital identities enabling end-to-end tracking of every fresh produce item from farm to retail.

Application Platform

Flutter

Mobile application supporting field operations and real-time product tracking across supply chain touchpoints.

React.js

Responsive web application delivering operational dashboards and traceability management capabilities.

Node.js

Backend platform managing workflows, product movement and secure blockchain interactions.

Enterprise Capabilities

API-Driven System Integration

Connected existing enterprise systems and external partners to enable secure real-time data sharing.

End-to-End Supply Chain Visibility

Unified monitoring across farms, collection centres, packing facilities, storage hubs and retail outlets.

Immutable Audit Trail

Blockchain-backed records ensuring secure, transparent and tamper-proof documentation of every supply chain event.

Real-Time Product Verification

Instant access to product origin, movement history and traceability information through QR code scanning.

Ready to Build a
Transparent Food Supply Chain?

Digitize your agricultural supply chain with blockchain-powered traceability that improves operational visibility, strengthens consumer trust and delivers end-to-end transparency from source to shelf.